Inbev's Acquistion of Anheuser-Busch
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Case Code: BSTR415 Case Length: 16 Pages Period: 2008 - 2012 Pub Date: 2012 Teaching Note: Not Available |
Price: Rs.500 Organization: Anheuser-Busch InBev N.V. Industry: Beverages Countries: Belgium, Brazil, USA, Global Themes: Business Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Inbev Completes Acquisition of Anheuser-Buschion
In November 2008, Belgium-based brewer InBev SA (InBev) acquired American brewer Anheuser Busch Companies, Inc. (Anheuser) in what was considered to be one of the biggest cross-border acquisitions of the year. The Anheuser-InBev combination aimed at selling and distributing a joint portfolio of more than 200 beer brands, and becoming the market leader in the global brewery industry. Anheuser accepted InBev's offer of US$ 52 billion after a takeover battle that lasted more than six months. Under the terms of the proposal, InBev paid US$ 70 in cash for each share of Anheuser.
About the acquisition, Carlos Brito (Brito), CEO of InBev, said, "Anheuser and InBev both have rich brewing traditions and a commitment to quality and integrity. We will succeed by celebrating and integrating companies' strong brands, heritages, and values and by incorporating the best practices of both to create opportunities for all of our stakeholders worldwide."
Anheuser was the leading brewer in the USA and was also a leading manufacturer and recycler of aluminum cans. The company owned popular brands like Budweiser and Bud Light beers besides other popular brands such as Busch, Michelob, Natural Light (beer line), King Cobra and Hurricane (malt liquor line), and Bacardi Silver family and Tequiza (malt beverage line). InBev was the world's third largest brewing company by volume. Some of its well-known brands were Stella Artois, Brahma, Beck's, and Leffe....
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